Twitter vs. Facebook Analysis: What Users Want
I read this here http://www.internetnews.com and i feel i should
share it with others, its interesting to know why most people 're
so addicted to these two sites..read on. Twitter users want news
and Facebook users are more interested in trendy topics. That's the
broad brush, take-away from an analysis released today by Chitika,
a search-based online advertising network. "I was interested, since
we have this data on 65,000 sites, where Twitterers were actually
going to when they click on a link in a tweet," Daniel Ruby,
research director for online insights at Chitika, told
InternetNews.com. "And then compare it to Facebook, considered the
gold standard of social media right now, to see what the difference
is." In Ruby's view, Twitter is really miscast as a social network.
"It's its own genre of Internet phenomenon," said Ruby. "I think of
it as instant messaging with an audience. And it's so public and
unabashedly open. What the data said to me is that Twitterers want
to be the first to find out about anything. In an hour or two it's
a Twitter meme and then into the breeze it goes, it disappears,
it's passé." By contrast, Ruby notes Facebook, as big as it is, is
more of a walled garden of friends. "What I interpret from the data
is that people go to Facebook to find out about cool stuff. It's a
slower cycle to find things out, but the information has an appeal
that's longer lasting than Twitter." Chitika's research determined
that more than 28 percent of all Twitter traffic is going to news
sites. Movie sites took second place with 23 percent, followed by
tech and gadget sites with 13 percent. Medical sites rounded out
the top four at eight percent. Ruby said medical coming in at
fourth place was somewhat a surprise, even if it is in the low
single digits. "I think part of it is the Internet has always been
a huge repository of medical information when you think about WebMD
and sites like that," said Ruby. "People always trust their friends
to go to and say like "Hey look at that mark on my arm, what do you
think that is?' Useful information "With Twitter, you can ask these
kind of things and get an immediate reply. What is surprising is
that Medical beat out Celebrity and Lifestyle because the popular
belief is that Twitter is so shallow with the 140-character limit,
but there's quite a bit you can do by linking to other sites."
While news sites do receive a good deal of Facebook's referrals (18
percent), they lag behind Tech and Lifestyle sites in Chitika's
analysis. Tech sites take the top spot among Facebook referrals at
33 percent, followed by Lifestyle (18 percent, tied with News) and
How-to way down at 5 percent in fourth place. Link to original
article http://www.internetnews.com/webcontent/article.php/3844261


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